Production of Ukraine’s Only Ice Cream Made from Fresh Milk Increased by 20%. What Makes It Special?
Fresh-Milk Ice Cream Producer Receives Development Grant
18 October 2026, 13:20 729
Viktoriia Lukashova, founder of the natural ice cream brand FUNNY BEAR from Vinnytsia, invested UAH 50 thousand in purchasing packaging for her products.
The brand founder told AgroPortal.ua about this.
The entrepreneur used these funds to purchase a batch of paper ice cream containers, as well as lids with spoons. Viktoriia received the funding for the purchase as one of the finalists of the CraftUP Ukraine educational and grant project.
Packaging is an important part of FUNNY BEAR’s current business model.
«For 13 years, we sold our ice cream during the spring and summer season through street sales. Over time, new producers appeared, and our regular customers began asking how they could distinguish us because they specifically wanted to enjoy our product. Then COVID-19 brought its own adjustments, and we had to change the business model immediately,» Viktoriia Lukashova recalls.
This led to the idea of producing pre-packaged ice cream and selling it to B2B clients. Over five years, FUNNY BEAR has established cooperation with eco-shops, children’s centres, cafés and recreation areas. The brand has 25 points of sale, operates in Vinnytsia and Vinnytsia Region as well as in Khmelnytskyi, and plans to enter the Kyiv market and expand into other regions.
A distinctive feature of FUNNY BEAR is the use of freshly milked morning milk. Raw materials for production — milk, butter and berries — are purchased from local farmers and producers.
The brand currently offers 13 flavours: 10 types of dairy ice cream and three sorbets. It also produces low-calorie and sugar-free ice cream.
Ivanna Panasiuk, AgroPortal.ua
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