A personal view

Today, staying one step ahead is no longer optional for farmers — it is a business reality. To increase productivity, reduce costs and strengthen resilience, agricultural businesses need to move beyond traditional approaches and build their operations on accurate data.

In recent years, Polish farmers have made numerous accusations against Ukrainian agricultural producers. There is a certain level of competition between producers in the two countries, as well as concerns about possible pressure on Polish farmers if Ukraine joins the EU. But is a compromise possible between producers and farmers in both countries?

Climate change and water shortages raise the issue of the need for irrigation and the organization of additional moisture supply for farmers. Today, out of 31 million hectares of land in Ukraine, 18 million hectares are under water deficit, and 3 million hectares are critically under water deficit.

Ukraine's path to the EU requires fundamental changes in business approaches. After all, this market requires not only the availability of products, but also transparency of the entire supply chain, compliance with environmental standards and high financial discipline. In order not to lose margins before entering the EU market, it is worth preparing today.