Kernel has Sold 5.5 Million Liters of Sunflower Oil under Its Own Brand in the Netherlands
Kernel is developing its own sunflower oil brand in Europe, launched in 2024 in partnership with Dutch food distribution company Fangoo&Zon Impex. To date, 5.5 million liters of products have been sold in the Netherlands under the Bestolie&Kernel trademark.
This was reported by the company’s press service.
It is noted that during this period, Kernel has not only increased sales but also expanded its product range by introducing new packaging formats and frying oil for the HoReCa segment.
The launch of the Bestolie&Kernel brand was a logical step. Previously, Kernel produced oil for Fangoo&Zon Impex under a private label arrangement (under the distributor’s brand). The updated partnership model enabled the creation of a complete value chain — from Ukrainian fields to European consumers. Kernel is responsible for production and quality control at every stage, from seed to finished oil, which is confirmed by ISO 9001 and ISO 22000 certifications. In turn, Fangoo&Zon Impex manages distribution on the local market.
«The European market is highly competitive and ‘closed’ to new brands. It is dominated by major international FMCG companies and supermarket private labels. Getting shelf space is difficult, and maintaining it is even harder. Therefore, it is important for us that Bestolie&Kernel has already been present on the market for a year and a half and has earned consumer trust,» said Serhii Neroshchyn, Director of Marketing and Sales of Packaged Products at Kernel.
The development of proprietary brands in Europe is part of a broader trend of Ukraine’s agricultural sector moving from raw material exports to the sale of value-added finished products. This not only increases foreign currency revenues but also strengthens the recognition of Ukrainian brands in international markets.
For reference: Kernel is a Ukrainian sunflower oil producer with a 10% share of global exports. The company sells refined sunflower oil in Ukraine under its own brands, Stozhar and Shchedryi Dar, and exports products under its own brands — Kernel (available in 12 European countries, as well as Jordan, Lebanon, Bangladesh, and Guinea), Le Blanc and Premi (Egypt, the Middle East and South Asia), as well as under partners’ private labels.
Fangoo&Zon Impex is a Dutch international wholesale and distribution company engaged in the import and sale of food products and FMCG goods across the Benelux countries. The company is headquartered in the Netherlands.
