Ukraine Competes with Serbia and Moldova in the Apple Market

07 November 2026, 10:26 387

Ukrainian apples have managed to secure a competitive position among products from Moldova, Serbia, Poland, Italy and France. In terms of quality, Ukrainian apples are rated slightly higher than Serbian or Moldovan apples.

International trading expert Volodymyr Hurzhii told AgroPortal.ua about this.

«Serbian apples are the first to enter the market, as early as August, which gives them a competitive advantage. By employing workers from Africa and Asia, producers there are able to pack apples at the same time as harvesting them. As a result, a large proportion of Serbia’s Royal Gala harvest is sold before the season even begins in Ukraine,» he explained.

In Ukraine, however, all operations take place sequentially: first harvesting, then selling. Only 2–3 domestic producers exported apples during the harvest itself.


Svitlana Tsybulska, AgroPortal.ua